SEO involves various actions to make a website better for search engines. The algorithms want content that matches what users are looking for. If your content talks right to your audience, Google will show your site to users. But good SEO isn’t just about content. You also need links from trusted outside sites pointing to yours, called backlinks, and these sites should have a good domain authority.
Best practice includes full on-page optimization, like improving your meta content, images, and tags. And don’t forget the technical side of SEO.